How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 25.06.2025 03:02
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
What makes you feel guilty the most?
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Product
Good marketing is doing this well.
At Chicago baseball stadium, Pope Leo makes his first pitch to America - The Washington Post
Perception
Processes
Price
European probe snaps first images of the sun's south pole - NBC News
People
Place
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Accidental discovery at New York planetarium unlocks secret into universe’s inner workings - PBS